Play along, don't try to game the system. Over Optimization Penalty - OOPs!

http://directmatchmedia.com/googles-trust-us-penalty.php

Reviews and Testimonials SELL!

Not to mention Google Place Pages review's can enhance search results.  Get reviewed!

http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152?utm_source=sel&utm_medium=scap&utm_campaign=email