It’s a brave new world of social SEO – and it’s one that no SEO can afford to ignore..."

Are you engaged with your Social Media and Blogs?

http://searchengineland.com/the-social-search-revolution-8-social-seo-strategies-to-start-using-right-now-113911

The new meaning of ROI.....

 

We live in a world where perception is interpreted as reality.  How are you or your company being perceived?  Use social media to expand your word of mouth and impressions, inturn increasing your ROI.  Read more......

http://www.forbes.com/sites/work-in-progress/2012/05/14/understanding-the-new-roi-of-marketing/?utm_source=twitterfeed

Another great article supporting the LongTail search

"While it should be the goal of any website to rank highly for competitive terms, the real gauge of targeted SEO success is overall/total search traffic.  Some would argue success is determined by conversions and revenue, but many of the factors that contribute to conversions fall outside the scope of SEO (messaging, competitive pricing, page design, and layout, etc.). "read more


http://searchenginewatch.com/article/2166510/4-SEO-Recommendations-to-Target-the-Long-Tail?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=4%20SEO%20Recommendations%20to%20Target%20the%20Long%20Tail&utm_campaign=04%2F06%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email