"While it should be the goal of any website to rank highly for competitive terms, the real gauge of targeted SEO success is overall/total search traffic. Some would argue success is determined by conversions and revenue, but many of the factors that contribute to conversions fall outside the scope of SEO (messaging, competitive pricing, page design, and layout, etc.). "read more
http://searchenginewatch.com/article/2166510/4-SEO-Recommendations-to-Target-the-Long-Tail?wt.mc_ev=click&WT.tsrc=Email&utm_term=&utm_content=4%20SEO%20Recommendations%20to%20Target%20the%20Long%20Tail&utm_campaign=04%2F06%2F12%20-%20SEW%20Daily&utm_source=Search%20Engine%20Watch%20Daily&utm_medium=Email
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